How to Build a Million Dollar IT Company and Then Sell It

Learn how just about anybody can build a company from scratch and then sell it (even during a recession).

If this is something which appeals to you then please read on ...

Most IT professionals dream about starting their own business but don't know where to start. It's okay having all the technical knowledge but if you can't market your services, convert your knowledge to sales and build a list of loyal customers then you are going to be left dead in the water.

The Problem

While having a good level technical ability is useful, in order to build a successful company it actually falls into about fifth place in my list of essential skills a person needs to build a successful company. Some of the must have skills include:

• Sales
• Marketing
• Goal setting
• Interpersonal (getting people to like you)
• ...and then technical ability

The secret I have learned during my IT career is that if you can sell and market, you can easily plug other skilled professionals into lucrative contracts while you make the profit and keep your time free to make other deals. My typical deal is this:

Find a contract or consulting project for around $500-1700 per day. Pay the IT engineer $200-700 per day (depending upon their skill level) and keep the rest as profit.

Myths

Here are a few of the myths I hear from people who want to start their own IT company but talk themselves out of it time and time again:

• I need to be an IT expert - NO. You can find deals and then plug experts in
• I need to invest a lot of money - NO. You just need a laptop and about $200 for stationary
• I have to be available 24/7 - NO. I will show you how to find remote call taking teams who do that
• I need to give up my job - NO. I grew Networks Inc. part time until it replaced my salary
• Blue chips won't be interested. NO WAY. I have worked with very large companies.
• You need a office to meet customers. NO. I use a mail drop address and hire venues if needed.
• It is risky, I could lose my house. NO. I will show you how to build it on the side risk free.

Common Mistakes

The mistake most IT people make is to concentrate all their time on technical abilities and then hope that customers will want to hire them. Even if they are able to find the odd customer they usually end up having to deal with:

• Working up to 14 hours per day running from job to job
• Having to look after low paying customers who don't appreciate them
• Trying to compete with other IT professionals on price alone (BIG MISTAKE)
• Not able to look for new business because they are too busy working
• No time for going on courses or seeing their own family
• Worrying about cash flow and waiting for payment by slow payers

It's no wonder that 90% of startups go bust in the first 3 years. They run out of one of two things, time or money. Most eventually have to go back to the nine to five rat race to pay off the bank loans they took out to get started.

There Is An Easy Way...

Over the past eight years I have learned through building my own successful IT companies what works and doesn't work. All the flashy sales books and marketing theory don't usually work because they are written by people who have never done it for real. You can know all the clever sales patter but if you can't get in front of decision makers it is useless knowledge.

I have tried everything from business networking, direct mail, e-mail blasting, internet marketing, cold calling. You name it, I have tried it. I can tell you exactly what works and what doesn't. If I had to start out again, I could save about four years of time and grinding effort by concentrating on the 20% of tactics which will produce 80% of your results.

Please don't take my word for it by the way. Look at the results...I built Networks Inc. Ltd from scratch and handed it over for sale during the bottom of a so called recession. Not only that but I sold a company which ran on auto-pilot. In the last financial year Networks Inc. turned over around $341,000 and that was mostly from weekend training and freelance consulting projects (most of which I outsourced).

In five years I never answered a single call (I use a call taking team). I never made any cold calls, or suffered endless meetings with people who were not interested or weren't in a decision making position in the company.

My Story My name is Paul Browning, I worked as a police officer from 1989 to 2000 when I left for a job in an IT department. I had no previous IT experience to speak of and this was also during same time that the dot com bubble burst! Six months later I left for another role...this time with the legendary company Cisco Systems. We were all made redundant in 2002 and I decided to grow the company I had started full time. I had absolutely no business knowledge or experience and only a few hundred pounds to spend on equipment, books and a course in sales and marketing. Over the next few months I learned how to stand out from the crowd, how to find customers and then how to get them to become your most valuable asset...repeat customers.

Here is What You Will Learn

Join me for an intensive two day seminar. There will be pure meaty content based upon what really works, no fluff or theory. Here is just a taste of what you will learn:

• How to structure your company from the start
• Finding the right accountant and support team
• Developing your Unique Selling Proposition (why people should buy from you)
• Where to find customers
• How to contact and convert prospects
• How to fill your sales pipeline
• How to hire a remote team to answer all your calls and enquires
• How to use e-mail marketing
• Use auto-pilot systems to free up your time
• How to get customers to pay you up front without question
• Prepare winning proposals
• Finding reliable contractors to work while you relax

The Venue

Harben House
Severn Dr, Newport Pagnell, MK16 9EY
01908 215600

Your seminar will run on Saturday and Sunday 11-12 July from 9-5 and refreshments are included.

Dress is smart casual. Please note that the seminar is going to be video recorded in order to produce a training package.

The seminar is shown in US dollars due to shopping cart settings. There is a currency converter below.

Your Guarantee

If you don't think that this course is excellent value for money by the end of the first day, you can have a no quibbles 100% money back guarantee. No fuss or complaining. You can even keep your course manual.

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